Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website.
Email marketing has the benefit of lower costs and higher response rates than traditional marketing mailings. It is also easy to track responses so that you can easily test what works and tweak your emails to increase response rates.
But you can also use other forms of online communication as part of your internet marketing strategy. You can write a blog, post comments on discussion forums, write articles for industry websites and use social networks to build relationships.
Social networking sites like Facebook, Twitter and LinkedIn are crucial tools to help you reach out to your target market online. They allow you to set out your stall, demonstrate your expertise and build relationships with customers, prospects and suppliers. Above all they enable you to promote yourself and your business widely, drive traffic back to your website and ultimately boost sales.