Avoid Fake Gifts Online This Mothers Day

Avoid Fake Gifts Online This Mothers Day

Mothers Day is fast approaching! The internet has become a popular place to buy gifts but whatever the choice of gift many, consumers are being duped by counterfeit websites and fake products when shopping on the internet. According to a recent survey commissioned by online brand protection specialists MarkMonitor, 24% of consumers have bought...

2015 was a big year for video…

2015 was a big year for video…

2015 was a big year for video and 2016 will be even bigger – Facebook reported that twice as many users now watch video via the platform, daily unique views on YouTube peaked at 1 billion, and marketers predicted that by 2017 video will account for 69% of consumer internet traffic. As more and...

Keeping your Relationships with Loyal Customers

Keeping your Relationships with Loyal Customers

Companies spend many days wondering how they can improve customer loyalty. It’s no wonder why. Access to customers is growing – a marketers dream – but at the same time, customer loyalty is getting harder and harder to achieve. The challenge is the many paths to take when it comes to building the customer...

Coping with Negative Feedback Online

Coping with Negative Feedback Online

The Christmas shopping season may be a distant memory now, but it’s after-effects are still being keenly felt. From Black Friday to New Year and beyond, retailers are in for an intense and financially crucial time. Under the increased strain, retailers are bound to make mistakes, but the season is stressful for shoppers who...