The Benefits of using LinkedIn

The Benefits of using LinkedIn

LinkedIn has many features for the brand and social media marketer. You can establish your expertise through the LinkedIn content platform, interact with your community via brand pages and groups, and reach out to others via LinkedIn messaging. Research other businesses. A lot of businesses are on LinkedIn. If you’re interested in working with a...

Why is Content Marketing Important?

Why is Content Marketing Important?

Why you should be doing content marketing for your business! Increased Organic Visibility & Traffic Content helps to build organic visibility, both directly by appearing for long tail searches and indirectly by supporting the primary category, service and product level pages with supplementary information around niche topics. Nowadays, it is common to see sites...

The Importance of Business Blogging

The Importance of Business Blogging

Effective content marketing is all about the pull, not the push. Business blogging is a great way of achieving this. In fact, marketers who implement a strategic blogging game plan generate up to 67% more leads than those with no clue as to what they are doing, which is why you need to keep...

2017 Top Tips For Marketers

2017 Top Tips For Marketers

Successful content marketers experience 7.8x more website traffic than businesses that don’t produce quality content While high-quality content is difficult to produce without the skills and knowledge, the outcomes of it can be very rewarding. People who succeed at becoming leaders in the world of content marketing are producing compelling and engaging content. The...

Impacts of Cloud Computing in Online Marketing

Impacts of Cloud Computing in Online Marketing

Cloud computing continues to change the way businesses conduct business. Internet marketing has greatly been impacted by this new trend. This is because of the numerous benefits that cloud computing offers such as transforming the way marketers interact with customers. Cloud computing has also made the storage as well as the distribution of data...

Ways to Optimise your Content for the Web Reader

Ways to Optimise your Content for the Web Reader

Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper – there’s more variety, but you’ll probably read three or four articles in full. What happens though when you get to the internet and are swamped by choice? With...