…since customers are getting more visual than ever. Out with the old and in with the new… Research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. Marketers are missing a trick. A separate survey showed out...
There are some critical mistakes that you can make when making efforts to improve your online search performance. Even worse you may come across organisations who deliberately apply these techniques to bring about search performance improvement. We call these techniques ‘Black Hat SEO’. Best advice is to avoid them at all costs; they may...
Businesses can often change direction but when they do important focus must be placed on branding. If your business is changing then your branding must adapt to match it, these tips will safely guide you through the rebranding process making sure your business and your brand stand out by the end of it. If...
Picking the right domain name for your company is almost as important as picking your company name. Take your time to choose the right one – remember this will be your web identity and will need to represent your company correctly as well as be easily found by a prospected customer. Obviously, your first choice...
Branding isn’t just your logo, it also includes everything from your website, the way your customers experience your staff, social media, to the way you answer your phone. Your brand is the way you are perceived. It is important to be aware of your brand experience and have a plan to create the brand...
The use of social media is becoming increasingly popular within content marketing strategies. According to the CMA (Content Marketing Association) 80% of companies plan to increase its use with nearly half of them looking to increase use up to 50%. This is likely to lead to increased investment as a result, many are planning invest...
Generally speaking, every brand should have guidelines in some form. A company’s brand is reflected in not only their logo and colour palette but also the copywriting style within their website and other marketing material. As a business, your brand has to be consistent and recognisable in order to build trust with customers and...
Make your site easier to navigate: The navigation is key to helping visitors efficiently and quickly find the content they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this...
Promote your website in the right ways: Most of the links to your site will be gained through times, as people will discover your content through searching or other ways to link to it. Effectively promoting your new content will lead to faster discovery by those who are interested in your websites subject and...
Offer quality content and services: Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling, useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with...