What is SEO?
In short, search engine optimisation (SEO) is the term for increasing the position your website appears in search engines such as Google, Bing and Yahoo without paying the search engine (Pay Per Click) for the privilege.
Websites are ranked based on what the search engine believes is relevant content for the search term used. There are many aspects to search engine optimisation, from the words on your page to the structure of your website – if you get all the different elements right your website will begin to perform well in most search engines.
Can anybody do SEO?
If its simplest form, broke down into the separate elements anybody can have a go at making their website more SEO friendly, a small amount of knowledge can make a big difference – FREE guides to SEO are readily available on the internet.
However, to implement SEO into your website correctly and most effectively, it takes time and a lot of practice to discover which techniques work the best. If you really want to make a mark on the search engines and produce competitive results, getting an expert to have a look at your websites content and framework could really make a difference, mainly due to their specialised knowledge and experience in the field.
Do I really need SEO?
As the internet becomes increasingly popular and more and more companies are opting for a web presence, it’s the companies that are actively performing search engine optimisation techniques that will become prominent and in turn bag the most visitors and potential customers.
Please be aware, although the right SEO can move you up the search engines which is great for business, the wrong moves can have the opposite effect and your website could plummet in the rankings where visibility is minimal.