Follow Daily Themes
Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day.
Try one or a combination of these themes and see what receives the most engagement from your audience:
Monday: Motivation Monday, Music Monday
Tuesday: Tuesday Tip, Trivia Tuesday, Tuesday Treat
Wednesday: Wacky Wednesday, Wednesday Wisdom
Saturday: Selfie Saturday, Saturday Swag, Social Saturday
Sunday: #SundayFunday, Sunday Selfie
Celebrate a Funny or Unusual Holiday
Did you know that April 9th is “Name Yourself Day” or that October 8th is “Octopus Day”? Every day of the year boasts at least one unusual holiday that your audience has never heard of. Have fun posting about these holidays on your social media profiles and be sure to include the hashtags for each holiday.
Spotlight the People Behind Your Business
Showing the human side to your business helps you make more meaningful connections with your fans. One way to do this is to turn the spotlight on your employees.
Post photos of your employees with a fun Q&A so your audience can get to know them and their role in the company.
When your employees celebrate a work anniversary, congratulate them by posting a photo and offering a few nice words.
Share Relevant Third-Party Resources
Have you come across something on social media that your audience would find interesting, entertaining, or useful? Sharing is caring!
For example, share a great article or resource your target audience would find helpful. Your audience will love that you’re bringing valuable content to them. It’s so much easier than having to search for it themselves.