Lowering CPC While Maintaining Value

Lowering CPC While Maintaining Value

So how do you go about lowering the price you’re paying for each click, while sustaining the value of you visits? There are to key paths: raise you quality score Google has created an automated system that offers pricing discounts to well-managed PPC campaigns with high Quality Scores. Currently, accounts with quality scores of...

Click Through Rate

Click Through Rate

Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks you search ad. Click-through rate (CTR) is a metric that measures the number of licks advertisers receive on their ads per there number of impressions. so...