This section shows all posts using the ‘email marketing’ tag.
Email marketing is perfect for promoting your business. It is effective because the people you are reaching have already expressed an interest in your company’s product or service which means they could already be a potential lead who just need to be pushed over the line. 1. Reach With possibly the exception of your...
Marketing Agencies have the ability to prove ROI on your marketing activities. Proving ROI on marketing activity is not an easy thing. If specific measurement is what you require, become a true partner with your agency and the results will be magical. Marketing Agencies can present you in a better light than you could...
Have you often wondered why your carefully planned email campaign doesn’t receive the interaction that you had hoped for? One of the most common reasons for this is that your email actually arrives in your recipients junk folder rather than their inbox. There are many reasons why this could happen, from poor domain authentication,...
Whether your company already uses email marketing or you are trying to decide if it’s a good strategy for you, there are some pros and cons you should consider. PROS Email Marketing is affordable, depending on the size of your data set you could pay from £30 – £150 + VAT per month to...
Here at Give The Dog A Bone we’d hate to bombard you with unwanted emails! We thought you’d appreciate this short clip of how to deal with pestering email campaigns! It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company...
ECOMMERCE EMAILS SHOULD BE MOBILE OPTIMISED Email is still one of the biggest ROI drivers in ecommerce. Referral schemes or email offers sent via newsletters can often start a new relationship with a business, or they can bring a lost client back. Presenting new products and deals in the form of a newsletter can...
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
We’re really excited to have been a part of the Jump Xtreme Bolton website launch! After being involved with the project right from the start, developing the brand, website and other marketing collateral we can now finally celebrate it’s grand opening! From start to finish Give The Dog A Bone have worked closely with Jump Xtreme...
2015 was a big year for video and 2016 will be even bigger – Facebook reported that twice as many users now watch video via the platform, daily unique views on YouTube peaked at 1 billion, and marketers predicted that by 2017 video will account for 69% of consumer internet traffic. As more and...
Email marketing Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website. Email marketing has the benefit of lower costs and...