This section shows all posts using the ‘Give the Dog a Bone’ tag.
Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analysing the performance of your account and making the following adjustments to optimise your campaigns. Add...
What is eCommerce? eCommerce is the term used for any commercial transaction that takes place online. This could be between a general consumer and company or from business to business. If either of these sounds like a service your company offers, eCommerce is something you should consider. What does eCommerce do? eCommerce removes the...
When it comes to images for your website, it’s not necessarily a simple case of any imagery is good imagery – ideally the images you use to represent your company online, should do exactly that. Your imagery should give your customer a realistic sense of company size and services that your business provides. You may...
We appreciate rebranding your business can be a daunting task and is not necessarily the way forward for your company. However, sometimes a brand refresh can breathe new life into a company or product and as long as it is done at the right time and for the right reasons, it can help move...
What is SEO? In short, search engine optimisation (SEO) is the term for increasing the position your website appears in search engines such as Google, Bing and Yahoo without paying the search engine (Pay Per Click) for the privilege. Websites are ranked based on what the search engine believes is relevant content for the...
Email marketing is perfect for promoting your business. It is effective because the people you are reaching have already expressed an interest in your company’s product or service which means they could already be a potential lead who just need to be pushed over the line. 1. Reach With possibly the exception of your...
One of the most important decisions you need to make when having your website built is deciding whether you require a Content Management System (CMS) or a static website. Although, this is an important decision to make the right choice is actually quite easy – You simply need to decide whether you would like...
So, you’ve decided to take the plunge and have your website redone, or you’re finally getting round to getting your business online. You need to make sure that you maintain a healthy relationship with your web design company. Here’s five tips to help you right from the off. Communication How will we communicate through...
Ok, you’ve been appointed as the person in your business that needs to create content for the website and blog. How do you stay focused and assign time to get the job done? Here’s four tips to help you along your way! Set Aside Time Every Day It sounds easy, doesn’t it? You have...