So how do you go about lowering the price you’re paying for each click, while sustaining the value of you visits? There are to key paths: raise you quality score Google has created an automated system that offers pricing discounts to well-managed PPC campaigns with high Quality Scores. Currently, accounts with quality scores of...
![Lowering CPC While Maintaining Value](https://www.givethedogabone.com/blog/wp-content/uploads/2016/02/shutterstock_327036770.jpg)