Does AI Make Your Marketing Look Like Everyone Else’s?

Does AI Make Your Marketing Look Like Everyone Else’s?

It’s fair to say AI has changed marketing. Creating a logo takes seconds. A blog can be written before you’ve finished your morning coffee. Social media posts, images, emails and even websites can all be generated with very little effort. On the surface, that’s impressive. The question worth asking is whether it’s helping businesses...

Why Graphic Design Still Matters – On Screen and In Print

Why Graphic Design Still Matters – On Screen and In Print

Graphic design often gets reduced to decoration. Something to “make it look nice”. A finishing touch once everything else is decided. In reality, it does a lot more than that. Before anyone reads what you’ve written, they react to how it looks. Pick up a brochure that feels cramped or thrown together and you...