This section shows all posts using the ‘marketing’ tag.
When a website isn’t generating enquiries, it’s easy to assume the design is the problem. After all, that’s the visible part. It’s what everyone sees. If leads are slow, the natural reaction is to think it needs a refresh, a new layout, maybe a different colour scheme. Sometimes that instinct is right. But more...
Let’s be honest — social media’s changed everything about how businesses connect with people. It’s no longer just for selfies, dog pictures, and catching up with friends. These days, it’s where your customers spend a huge chunk of their time — which means it’s one of the best places to show them who you...
Let’s be real — design isn’t just about looking good. Anyone can make something pretty. The real magic happens when design tells a story that people remember. That’s what we care about at Give the Dog a Bone. For us, great design always starts with understanding what a brand is about — what it...
Give the Dog a Bone has been building websites since 2004, working with businesses of all shapes and sizes to help them grow online. Over the years, our approach hasn’t really changed. We focus on doing work that’s practical, well thought through, and actually useful — not just ticking boxes or chasing trends. Before...
SEO has been part of digital marketing for a long time, and it’s still one of the main ways people discover businesses online. What changes is how it works. Search engines tweak the rules constantly, which means the approach that worked a year ago doesn’t always hold up now. Staying visible is less about...
Being online is just part of running a business now. Whether you like it or not, most people will look you up before they ever pick up the phone or send an email. What they find — your website, your social posts, how active you look — all feeds into the decision they make....
In the ever-evolving word of digital marketing, Search Engine Optimisation (SEO) continues to be at the forefront of marketing techniques for businesses both small and large. Organic Search Engine Optimisation is more vital than ever before. Organic SEO is the process of optimising your website to rank higher on search engines such as Google,...
With the rise of technology and the ever-growing influence of the internet, maintain a strong online presence has become vital for every business, no matter the size. It can be difficult to stand out and get noticed amongst your competitors, so we have collated seven proven strategies to help your business stand out and...
Email marketing remains a leading choice for engaging with your customers as it allows your company to engage, retain and convert customers relatively easily. Alongside the rise of social media, email marketing is still going strong and given that you have a valid and relevant dataset – you’re able to get a sizeable return...
Digital marketing, also known as online marketing, is the promotion of brands and products using digital channels like the internet, social media, email, and other online platforms to connect with potential customers. With the ever-evolving landscape of technology, it’s vital that your business is at the forefront of digital marketing techniques to ensure you’re...