This section shows all posts using the ‘Online Marketing’ tag.
Old Media Meets The Web The Wall Street Journal Some things never change — one being that most of the Wall Street Journal’s website is behind a paywall. BBC No one would accuse the BBC’s current website of being the prettiest site around, but the British network has come a long, long way from...
Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks you search ad. Click-through rate (CTR) is a metric that measures the number of licks advertisers receive on their ads per there number of impressions. so...
PPC stands for PAY-PER-CLICK, a model of internet marketing i which advertisers pay a fee each time one of their adverts is clicked.Basically, it’s a way of ‘buying’ visits to your website, rather than earning those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to...
Pay-per-click advertising is one of the most powerful tools available for online marketers, giving companies of all sizes an opportunity to reach their audience quickly and efficiently, whatever their budget. The accessibility of PPC makes it easy for anyone to run their own campaigns, but costs can quickly mount if you don’t follow best...
Changes to Twitter that will see individuals and businesses able to create longer tweets will come into effect on 19 September, the company has confirmed. For many, the 140 character limit is a struggle – particularly when talking to more than one person at a time. But Twitter didn’t want to specifically extend the...
We’re really excited to have been a part of the Jump Xtreme Tamworth website and park launch! After being involved with the project right from the start, developing the brand, website and other marketing collateral we can now finally celebrate it’s grand opening! From start to finish Give The Dog A Bone have worked closely with Jump Xtreme to...
Top tips when launching a social media campaign: 1) Be authentic – not promotional Avoid appearing overly promotional, because it won’t appeal to consumers and definitely won’t engage them to follow you. Instead try to tie your content into current events or cultural moments that are of interest to your audience. Not only responding...
Images Unlike on Twitter where you can choose to include an image in your tweets, adding an image is required for you Facebook post/ad. The recommended size of your images should be 1200 by 627 px. Facebook lets you choose up to 6 images to show in your ad, this will rotated as the...
Here are some key strategies for boosting your lead generation campaigns. Knowing your audience This is where it all starts. If you don’t know your audience, you won’t be able to make informed decisions about what content to write to meet their needs and interests. Get this right and the following points become that...
A blog is a discussion or informational site published on the World Wide Web. Blogging can be a right royal pain in the backside for many people who are short of ideas and pushed for time so I have put together a short list of things to help. Everyone will have different opinions on...