This section shows all posts using the ‘Pay Per Click’ tag.
Google Adwords is the single most popular PPC advertising system in the world. The AdWords platform enable businesses to create ads that appear on Google’s search engine and both Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a...
PPC stands for PAY-PER-CLICK, a model of internet marketing i which advertisers pay a fee each time one of their adverts is clicked.Basically, it’s a way of ‘buying’ visits to your website, rather than earning those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to...
Pay-per-click advertising is one of the most powerful tools available for online marketers, giving companies of all sizes an opportunity to reach their audience quickly and efficiently, whatever their budget. The accessibility of PPC makes it easy for anyone to run their own campaigns, but costs can quickly mount if you don’t follow best...
Creating brand standout through engagement is a digital marketer’s ongoing challenge. With the vast majority of brands competing in crowded categories without the benefit of deep pockets for above the line campaigns, pertinent engagement is the highly sought after sweet spot of marketing. Long gone are the days when brands could get away with...
What is the difference between Natural and PPC? The difference between the two types of search results is quite simple… Organic (Natural) is traffic arriving at your website via affective SEO performance which means it’s FREE, where as PPC (Pay Per Click) as suggested by it’s name means you have to pay to have your...