This section shows all posts using the ‘Search Engine Optimisation’ tag.
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...
Finding the right/best key phrases for your website is an extremely important part of SEO and arguably the most important activity you will undertake on your website. Ranking for relevant and correct keywords can either make or break your website. This is not simply a case of finding the phrases with he highest search...
Page Content Since search engines are increasingly placing more emphasis on content, and in particular text, it is very important to include a considerable amount of text on your pages. However, it is even more important that visitors have a good experience when visiting your website, so the quality of your content and relevance to...
This blog will show you how you can now make changes to your websites to improve your visibility on search engines. title tags The Title of each page on your website should be an accurate, concise description of the content on the page. This is a very important element of “On Page” Search Engine Optimisation. Here...
#1: Optimise the page your Adwords are being directed to You can spend all this money and time on your adwords campaign, but unless the page you’re sending people to is optimised, you’re wasting your time. Some key tips: Match your AdWords headline to your landing page headline. Ensure that your landing page’s call...
SEO (Search Engine Optimisation) and Google AdWords – the two go hand in hand. When a prospective customer is looking for a product, service, promotion, or anything from anywhere in the world, they’re likely to search for it on Google. By using Google AdWords – it will get you found. For a small business,...
This blog will help you turn your existing website into a fully operational marketing tool. Not only improving your website’s search engine visibility online, but building traffic to your website and converting visitors into customers. The first stage is to check whether it is achievable with your current website and whether you should use your...
A pages description meta tag gives Google and the other search engines an overview of what the page is all about. The description meta tag can be a sentence or a short paragraph. These tags are important because Google may use them as snippets for your pages when searched by users. Using Meta tags...
Creating descriptive categories and filenames for your content on your website can not only help keep your site tidy and organized – it can lead to more accessible crawling by search engines. Lots of URLs can be confusing and unfriendly to the average user – visitors may be intimidated by extremely long, cryptic words....