This section shows all posts using the ‘social media’ tag.
Creating brand standout through engagement is a digital marketer’s ongoing challenge. With the vast majority of brands competing in crowded categories without the benefit of deep pockets for above the line campaigns, pertinent engagement is the highly sought after sweet spot of marketing. Long gone are the days when brands could get away with...
…that Maximises Your News Feed Exposure Here are a few tips and tricks on how to boost your business on Facebook! There are 40 million active business pages on Facebook, which only 2 million actively advertise. Facebook is not only over taking youtube for video, but taking over for email and television (by 10 times). Mobile...
Here are a few free top tips for Twitter Show your face on your profile! Make sure that there are no spelling mistakes on your profile. Use relevant keywords for both SEO purposes and to help people find you! Cut out unnecessary words, (keep it short and sweet). Talk about what makes you (your...
Here are a few of Give The Dog A Bones ‘hot picks’ to ensure you produce killer social media images and videos! It takes 13 milliseconds for the typical Facebook user to process an image. Prospects are 44% more likely to engage with images. In 2005 LinkedIn was nearly all text, now in 2016...
A Typical Facebook Ad – A Speedy Overview Headline – The main title of your Facebook ad that grabs people’s attention! The headline can be a maximum of 250 characters. Text – A short description about the product or website that is being promoted. Description – A longer text available, allows you to describe...
Over 4 billion video views per day! 75% of those views come from mobile devices When you think of video, do you think of huge professional camera, actors, film crew and funding? Fear not! With Facebook video ads they don’t need to be polished and 100% professional, as long as you give it a go!...
Facebook just turned 12 (yes, it’s okay if that makes you feel super old.) This year, the social network is marking the milestone, which it has been dedicated to “Friends Day,” with a new personalised video feature that weaves together memories with friends into shareable video clips. The videos are similar to the company’s...
YouTube is not just a portal for uploading and viewing video content, it’s an online community. Research shows that YouTube outperforms other social media sites in both time spent on the site and the number of pages per visit. This means that all brands should be considering how they can utilise YouTube videos to...
Blogging is great, but here are some dos and don’ts before you start: Do… Use your own voice, but make sure it’s in line with your brand Be open and honest – show your personality Create your own content Vary what you post: switch between videos, images and real stories Be conversational: you want...
2015 was a big year for video and 2016 will be even bigger – Facebook reported that twice as many users now watch video via the platform, daily unique views on YouTube peaked at 1 billion, and marketers predicted that by 2017 video will account for 69% of consumer internet traffic. As more and...