This section shows all posts using the ‘social media’ tag.
2015 was a big year for video and 2016 will be even bigger – Facebook reported that twice as many users now watch video via the platform, daily unique views on YouTube peaked at 1 billion, and marketers predicted that by 2017 video will account for 69% of consumer internet traffic. As more and...
Email marketing Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website. Email marketing has the benefit of lower costs and...
The mobile is a powerful tool: 4.8 billion of the 6 billion people on the planet have one with 90% saying their phone is at arm’s reach for 14 hours of the day. Therefore it makes sense that businesses are seeking ways to utilise this small handheld device in communicating with their customers. Yet,...
An experience that leaves people happy and fulfilled should be your number one priority for any marketing agenda! With customer satisfaction, or rather dissatisfaction, carrying ever more influence, there is no room for slack and so much room for improvement. We’ve all read some less than flattering reviews. Great unless your client or business...
You’ve worked hard all year (well, most of the year). Surely you’re allowed to switch off completely over the holidays – including taking a break from your social media campaign? Unfortunately, the answer’s ‘no!’. We recommend that you never allow your social media to fall completely silent, even over the Christmas break (Thats when...
Marketing is a channel which is constantly being analysed and predicted. Marketers want to know what will happen next, they want to know how they can succeed. As the year draws to a close, we look ahead to 2016 and share what could be 3 big game changers for the future of marketing. The...
…since customers are getting more visual than ever. Out with the old and in with the new… Research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. Marketers are missing a trick. A separate survey showed out...
The use of social media is becoming increasingly popular within content marketing strategies. According to the CMA (Content Marketing Association) 80% of companies plan to increase its use with nearly half of them looking to increase use up to 50%. This is likely to lead to increased investment as a result, many are planning invest...
Make your site easier to navigate: The navigation is key to helping visitors efficiently and quickly find the content they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this...
Offer quality content and services: Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling, useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with...