…since customers are getting more visual than ever. Out with the old and in with the new… Research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. Marketers are missing a trick. A separate survey showed out...
Factual Friday – Social Media
The use of social media is becoming increasingly popular within content marketing strategies. According to the CMA (Content Marketing Association) 80% of companies plan to increase its use with nearly half of them looking to increase use up to 50%. This is likely to lead to increased investment as a result, many are planning invest...
How to make your website navigation more effective
Make your site easier to navigate: The navigation is key to helping visitors efficiently and quickly find the content they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this...
How to make the best of your website
Offer quality content and services: Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling, useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with...
3 Online Marketing Tips for Your Business
Whether you are a large or small business, creating effective but low cost marketing strategies is very important. The following tips will cost you nothing and allow any marketing budget your company does have to be used elsewhere. 1. Social Media There are plenty of businesses out there that still aren’t using social media, if your...
Why You Should Be Using Digital Games In Your Content Marketing
Content marketing, can be dull… There are heaps of content marketing out there that is: – Identical – Duplicated – Stagnent – Lifeless Most content out there doesn’t stand out, let alone generate much interest, engagement and convert your visitors into leads! You NEED to stand out… All marketers operate with limited budgets, so...
Twitter: Is your company doing it right?
Twitter is a great way to drum up potential business for your company. However, so many businesses seem to think it’s ok just to type any old thing in to their tweets and expect it to have positive results. In this post, I’ll explain some do’s and don’ts for you to consider whilst trying...
5 Social Media Marketing Tips
Over recent years social media has become the pinnacle in promoting your business to a wider audience online. We have listed a short taster of points to consider… 1. Increase website traffic using social media… Social media can be a great way to increase the chance of a potential client or customer arriving at...