This section shows all posts using the ‘Web Design’ tag.
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...
Finding the right/best key phrases for your website is an extremely important part of SEO and arguably the most important activity you will undertake on your website. Ranking for relevant and correct keywords can either make or break your website. This is not simply a case of finding the phrases with he highest search...
Page Content Since search engines are increasingly placing more emphasis on content, and in particular text, it is very important to include a considerable amount of text on your pages. However, it is even more important that visitors have a good experience when visiting your website, so the quality of your content and relevance to...
There seems to be nothing stopping the rise of Instagram. The Facebook-owned photo sharing platform has quadrupled its monthly active users since 2013 ; there is no end in sight to its success. Instagram announced its community had reached 400 million users globally at the end of last year, 14 million of which are in the...
A pages description meta tag gives Google and the other search engines an overview of what the page is all about. The description meta tag can be a sentence or a short paragraph. These tags are important because Google may use them as snippets for your pages when searched by users. Using Meta tags...
We’re really excited to have been a part of the Jump Xtreme Bolton website launch! After being involved with the project right from the start, developing the brand, website and other marketing collateral we can now finally celebrate it’s grand opening! From start to finish Give The Dog A Bone have worked closely with Jump Xtreme...
Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling and useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with a lot of knowledge...
The navigation is key to helping visitors efficiently and quickly find the content that they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this is usually the most popular...
Page Titles A Page Title is one of the most important on-page ranking factors and should be treated with care! Your page title tag shows up in Search Engine result pages. Search engines such as Google Yahoo, and Bing use the title tag for the page results. Page Titles are usually around 50-60 characters...