Marketing trends to look at in 2023

Marketing trends to look at in 2023

To help businesses build cutting-edge and competitive marketing strategies in 2023 the team at Give The Dog a Bone have put together a guide of marketing trends to watch in the next year. Influencer marketing will evolve Influencer marketing really picked up steam in 2022, 89% of marketers who currently engage with influencer marketing...

SEO For Beginners

SEO For Beginners

What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...

Stock Photography v Real Imagery

Stock Photography v Real Imagery

When it comes to images for your website, it’s not necessarily a simple case of any imagery is good imagery – ideally the images you use to represent your company online, should do exactly that. Your imagery should give your customer a realistic sense of company size and services that your business provides. You may...