Branding isn’t just your logo, it also includes everything from your website, the way your customers experience your staff, social media, to the way you answer your phone. Your brand is the way you are perceived.
It is important to be aware of your brand experience and have a plan to create the brand experience that you want to have.
Many smaller organisations and star-ups neglect spending the much needed time on their brand.
Here are a few reasons why investing your time into your brand is important:
Branding Promotes Recognition
People usually tend to do business with companies they are familiar with. Iffier branding is consistent and easy to recognise, people are more likely to feel at ease when purchasing your product or services.
Your Brand Helps You Stand Out From Competition
It is critical to stand out from the crowd, what makes you stand out from your competition, locally and globally? Why should a prospect choose you?
Your Brands Tells People About Your Business
Your full brand experience, including visual elements like the logo to the way that your phones are answered tell your customer about what your company stand for and what kind of company you are – are all of these points covered and telling the right story?
A Strong Brand = Referrals
People love to tell others about the brands they like. People wear, eat, listen to brands and they are constantly telling others about the brands they love and use. Make sure you are memorable as you can’t tell someone about a brand your can’t remember. A strong brand is critical to generating referrals.
A Brand Helps You Create A Emotional Connection With Your Customer
A good brand can create a connection with people, they enjoying buying your product or service and feel good when they have your product, therefore it helps people feel like they have a relationship with the company.