Whether you are a tiny company based in Cheshire or a global organisation blogging is a key element to your online marketing strategy.
Here are a few reasons why you and your company should be blogging!
1) A blog drives traffic to your website
2) Increase your Search Engine Optimisation (SEO)
3) Positions your brand as the potential brand leader
4) Develops a relationship with your readers/customers
Driving traffic to your website:
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website and for potential customers to search for you more often for information.
Your business might be on Facebook, Twitter, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites or even sign up to dlvr.it to make joining your social media channels to your blog even more simple! Make the blog on your website the foundation for all of your social media platforms and give your social followers a reason to click through to your website.
Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website or specific social media pages you want them to interact with.
Increasing your SEO reach:
Blogs increase your SEO. Fresh content is still key to beating out your competitors in the search engine results page the more you write about relevant subjects the more you will show when the subject is searched.
Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts – they then have more chance of being picked up when people are searching for those particular terms.
Blogging regularly about your business, industry, product or customer lifestyle/stories will naturally increase your search keywords. If people like your content they will regularly look for new blogs and updates.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words therefore write relevant content to your potential users!
Position your brand as a industry leader:
Well written and relevant articles/blogs can influence you as a brand leader. By talking about topics, products and services in your industry you are marketing your skills within your market and business which will show your knowledge.
If you are in B2B, post articulate, well researched articles about the services that you provide. Become the place to be, for your industry and for people to turn to for advice.
The more you blog about your service, the more likely people will trust you when coming to do business with you as they believe that you supply what they need and will learn from the advice you give them.
Blogs provide another source to create a connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online hub.
Once again this builds trust as it is a source of information coming from experts in what they do. They appreciate that you are teaching them.
Additionally, just as on your other social sites, respond to comments and interact with your consumers reviews. If they have questions about a product you are writing about, respond to them directly on your website Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too which may encourage them to ask more questions allowing you to show them what you know.