Email marketing remains a leading choice for engaging with your customers as it allows your company to engage, retain and convert customers relatively easily. Alongside the rise of social media, email marketing is still going strong and given that you have a valid and relevant dataset \u2013 you\u2019re able to get a sizeable return on investment.<\/p>\n
To help you into the world of email marketing \u2013 we\u2019ve covered some of the most important things to consider before embarking on creating an email marketing campaign.<\/p>\n
Before you start, you\u2019re going to want a clear picture in your mind of what it is you\u2019re hoping to achieve. Are you looking to increase sales? Boost engagement with your customers? Nurture potential leads? Having defined objectives will provide a roadmap for your company and help you track success.<\/p>\n
Your campaign is going to depend on the type of data that you\u2019re using. A solid email list will likely produce better results but if you\u2019re using a low-quality list then you\u2019re likely to not succeed in how you would like to. You should be encouraging customers to \u2018Join Your Mailing List\u2019 through your website and ensure that all your subscribers are gained through ethical methods.<\/p>\n
Segmenting your email list based on factors that define your customer base allows you to create content that resonates with each group. Tailoring your emails to specific segments will allow you to analyse open rates and conversions for a specific group of people such as people who have placed orders previously, have used a discount code or have joined your mailing list online.<\/p>\n
Successful email campaigns rely on your content being of a high quality. Focus on creating subject lines that grab your customers attention, personalised greetings and create copy that your customers will relate to. You should look to include call-to-actions that guide your subscribers to a specific, measurable goal that you would like them to complete such as making a purchase or visiting your website.<\/p>\n
Over half of all emails sent daily are opened on a mobile device. It\u2019s essential that your emails are optimised for mobile usage. Use responsive design techniques to ensure that your customers can view your emails on whatever device they\u2019re using. If you\u2019re emails are difficult to read or view, you risk somebody disengaging with your campaigns or even worse, unsubscribing.<\/p>\n
To ensure your campaigns are always performing the best they can be, you need to test and analyse parts of them. This can be achieved by A\/B testing, allowing you to see what is working and what isn\u2019t working. Monitor key performance indicators such as click throughs and open rates to evaluate the success of your campaigns.<\/p>\n
If you have a project that you\u2019d like to discuss with us, then get in touch today for an informal chat with a member of our team. We\u2019re on hand to help you and your business grow online.<\/p>\n
Email marketing remains a leading choice for engaging with your customers as it allows your company to engage, retain and convert customers relatively easily. Alongside the rise of social media, email marketing is still going strong and given that you have a valid and relevant dataset \u2013 you\u2019re able to get a sizeable return on […]<\/p>\n","protected":false},"author":1,"featured_media":1130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[411,1,400],"tags":[32,123,71],"class_list":["post-1125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-give-the-dog-a-bone","category-marketing","tag-email-marketing","tag-give-the-dog-a-bone","tag-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.givethedogabone.com\/blog\/wp-content\/uploads\/2023\/03\/email-marketing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/1125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/comments?post=1125"}],"version-history":[{"count":5,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/1125\/revisions"}],"predecessor-version":[{"id":1433,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/1125\/revisions\/1433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media\/1130"}],"wp:attachment":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media?parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/categories?post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/tags?post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}