AI has come in and revolutionised Digital Marketing for the better… or has it? Explore our latest blog post and see where the landscape of AI currently is, and where it could be heading!<\/p>\n
AI has come into all our lives and has changed elements forever, and you probably don’t even realise it. We’re all using smart phones nowadays, and this is essentially a remote for AI. Some of you may be turning your lights off and on with Alexa, using a recommendation guide on streaming services or simply utilising maps on your phone to get where you need to go. All these elements are using AI to cater to the ever growing demands we have on our phones. Some of the most mundane tasks we complete are now aided by AI.<\/p>\n
But how does it apply to digital marketing? Specifically on your ability to market yourselves to a wider audience. Growth and reach are important aspects of any digital marketing campaign – and are usually the metrics to which we define success or failure, but can AI help you cut corners, and most importantly, cut budgets.<\/p>\n
In a recent survey by HubSpot<\/a>, they concluded that 64% of marketing professionals used AI tools in some way in their jobs, but the level as to which they do varies. They go on to further explain that it’s being used as below.<\/p>\n 1) Data analysis \/ reporting (used by 40% of marketers). Let’s take a deeper dive into the way AI is used in Digital Marketing.<\/p>\n If you’re drowning in data and don’t know where you’re going to turn to find the needle in the haystack, AI can help you see the big picture. AI can analyse large amounts of data from multiple sources and summarise the findings back to you. This allows you to save time when developing your campaigns and get the best out of your assets, allowing you to make clear and educated decisions around your digital marketing.<\/p>\n Digital marketers can now instruct AI platforms such as ChatGPT to produce content for websites and marketing campaigns. This may include email copy, social media posts or SEO pages for your website. The opportunities really are limitless \u2013 but is this a good thing? With AI detection now on the rise, you could be harming your campaigns by utilising AI elements. That\u2019s why this post has been written by a member of our team! Yes, it takes longer and isn\u2019t as efficient, but if AI content is going to damage your campaigns, it\u2019s better to take the long road.<\/p>\n No matter how we look at it, digital marketing is full of administration. Compiling spreadsheets, analysing data and taking notes in a meeting \u2013 just to name a few. In the same HubSpot report, it detailed that business professionals that do utilise AI into their working days save an average of two hours and twenty-four minutes DAILY. DAILY. Maybe there\u2019s something to be said for introducing AI into the administration side of digital marketing.<\/p>\n Another use of AI in digital marketing is utilising chatbots to interact with your prospective customers, taking the legwork out of customer introductions. AI can personalise the customer journey, jumping in when they\u2019ve interacted with a number of elements on your website and offering an introduction that may in turn generate leads. Again, this saves digital marketers time.<\/p>\n AI is now a huge part of digital marketing, whether you\u2019re on board or not is up to you \u2013 but it looks like the AI train is moving forward with or without you.<\/p>\n If you have a project that you\u2019d like to discuss with us, then get in touch today for an informal chat with a member of our team. We\u2019re on hand to help you and your business grow online.<\/p>\n AI has come in and revolutionised Digital Marketing for the better… or has it? Explore our latest blog post and see where the landscape of AI currently is, and where it could be heading! AI has come into all our lives and has changed elements forever, and you probably don’t even realise it. We’re all […]<\/p>\n","protected":false},"author":1,"featured_media":1417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[413,407,411,1,400,409,408,399,420,404],"tags":[445,295,32,123,71,453,35,13,423,24,77],"class_list":["post-1416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting-services","category-digital-marketing","category-email-marketing","category-give-the-dog-a-bone","category-marketing","category-search-engine-optimisation-seo","category-social-media","category-web","category-web-design","category-web-development","tag-copywriting-services","tag-digital-marketing","tag-email-marketing","tag-give-the-dog-a-bone","tag-marketing","tag-search-engine-optimisation-seo","tag-seo","tag-social-media","tag-web","tag-web-design","tag-web-development"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.givethedogabone.com\/blog\/wp-content\/uploads\/2024\/11\/ai-in-digital-marketing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/1416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/comments?post=1416"}],"version-history":[{"count":2,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/1416\/revisions"}],"predecessor-version":[{"id":1419,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/1416\/revisions\/1419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media\/1417"}],"wp:attachment":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media?parent=1416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/categories?post=1416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/tags?post=1416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2) Research, like market research or summarising articles (39% of marketers).
\n3) Content creation (38% of marketers).<\/p>\nData Analysis \/ Reporting<\/h3>\n
Content Creation<\/h3>\n
Reducing Admin Work<\/h3>\n
Chatbots<\/h3>\n
Let’s talk<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"