The use of social media is becoming increasingly popular within content marketing strategies. According to the CMA (Content Marketing Association) 80% of companies plan to increase its use with nearly half of them\u00a0looking to increase use up to 50%.<\/p>\n
This is likely to lead to increased investment as a result, many are planning invest more in owned social media as part of its growth within their businesses.<\/p>\n
The growth comes as marketers increasingly believe social media to be integral o their growth strategies. More thank 69% said that social media channels are a very important part of their content marketing strategies. Almost 90% said that social media has had a positive influence on content marketing strategies.<\/p>\n
A further 57% are using it to emphasise their brand messages whilst 21% are using it to build a fan base amongst existing and potential customers.<\/p>\n
Facebook was shown to be the most effective social platform for B2C content marketing at 55% whilst for B2B content marketing LinkedIn performed best with 67% saying it was the most effective channel.<\/p>\n","protected":false},"excerpt":{"rendered":"
The use of social media is becoming increasingly popular within content marketing strategies. According to the CMA (Content Marketing Association) 80% of companies plan to increase its use with nearly half of them\u00a0looking to increase use up to 50%. This is likely to lead to increased investment as a result, many are planning invest more […]<\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[407,1,400],"tags":[13,18],"class_list":["post-236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-give-the-dog-a-bone","category-marketing","tag-social-media","tag-social-media-tips"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t