You\u2019ve worked hard all year (well, most of the year). Surely you\u2019re allowed to switch off completely over the holidays \u2013 including taking a break from your social media campaign?<\/p>\n
Unfortunately, the answer\u2019s \u2018no!\u2019. We recommend that you never allow your social media to fall completely silent, even over the Christmas break (Thats when most people will be on it!).<\/p>\n
Nowadays, when many of us are social media addicts, you can safely assume that many of your customers will be online often, even if they\u2019re not in the office. If you\u2019re selling directly to consumers, this might actually be a busy period for you. Therefore a 2 week gap will be no good!<\/p>\n
So, how can you keep your social media going while still enjoying your holiday to the max? Here are our top tips:<\/p>\n
1. Schedule some updates ahead using Hootsuite.<\/strong>\u00a0That way, you\u2019ll still have a presence even if you are not manually updating your accounts.<\/p>\n 2. Not everything you post has to be completely fresh.<\/strong>\u00a0Put together some round-ups of your best material from the last year.<\/p>\n 3. Stick to lighter material.<\/strong>\u00a0Even if your client is checking their Twitter feed on their iPhone during Christmas lunch, they\u2019re probably still not interested in a heavy analysis of trends in your industry, add something light hearted, something they’ll find interesting!<\/p>\n 4. Make sure that someone from your company is monitoring your social media for comments every day.<\/strong>\u00a0Clients can still post queries and criticisms \u2013 and are unlikely to want to wait until January for a response. This is doubly true if your social media is regularly used for customer service.<\/p>\n 5. If you do decide to abandon social media after all during Christmas, <\/strong>\u00a0Ensure that your contact details are clearly visible, in case anyone needs to reach you urgently.<\/p>\n And above all \u2013 if you\u2019ve had too much to drink on Christmas (or New Year\u2019s\u2026 or any other day for that matter) \u2013 stay off your social media accounts! You do not want to be the crisis your senior team member has to deal with\u2026<\/p>\n","protected":false},"excerpt":{"rendered":" You\u2019ve worked hard all year (well, most of the year). Surely you\u2019re allowed to switch off completely over the holidays \u2013 including taking a break from your social media campaign? Unfortunately, the answer\u2019s \u2018no!\u2019. We recommend that you never allow your social media to fall completely silent, even over the Christmas break (Thats when most […]<\/p>\n","protected":false},"author":1,"featured_media":258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[407,1,408],"tags":[107,16,19,74,108,13,18,14],"class_list":["post-257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-give-the-dog-a-bone","category-social-media","tag-facebook","tag-linkedin","tag-marketing-tips","tag-online-marketing","tag-pintrest","tag-social-media","tag-social-media-tips","tag-twitter"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t