{"id":300,"date":"2016-01-26T11:44:15","date_gmt":"2016-01-26T11:44:15","guid":{"rendered":"http:\/\/www.givethedogabone.com\/blog\/?p=300"},"modified":"2024-02-13T09:44:29","modified_gmt":"2024-02-13T09:44:29","slug":"300","status":"publish","type":"post","link":"https:\/\/www.givethedogabone.com\/blog\/300\/","title":{"rendered":"Blogging is great, but here are some dos and don\u2019ts"},"content":{"rendered":"

Blogging is great, but here are some dos and don\u2019ts before you start:<\/p>\n

Do…<\/strong><\/p>\n

    \n
  1. Use your own voice, but make sure it\u2019s in line with your brand<\/li>\n
  2. Be open and honest \u2013 show your personality<\/li>\n
  3. Create your own content<\/li>\n
  4. Vary what you post: switch between videos, images and real stories<\/li>\n
  5. Be conversational: you want to talk to your clients, not talk at them!<\/li>\n
  6. Spread the word about your blog: link to it on your social network sites, and make sure it\u2019s in an obvious place on your website<\/li>\n
  7. Get involved with the blogging community: comment on other blogs, find similar people to you , invite people to write for you.<\/li>\n
  8. Update regularly and routinely: make a schedule and stick to it<\/li>\n
  9. Link to other useful sites: be a useful resource for your readers<\/li>\n
  10. Be a source of help: offer information and practical advice<\/li>\n
  11. Write for other blogs, and get people from other blogs to write for you: spread your authorship and authority<\/li>\n
  12. Have a variety of writers: use your director, sales manager, sales assistants, allowing readers to get a feel for the entire business, not just the top end!<\/li>\n<\/ol>\n

    Don\u2019t…<\/strong><\/p>\n

      \n
    1. Promote your business all the time! This isn\u2019t the place, and it\u2019ll quickly switch readers off<\/li>\n
    2. Hire a copywriter who a) doesn\u2019t understand your tone and style, and b) couldn\u2019t care less about what you stand for<\/li>\n
    3. Regurgitate content posted on other sites<\/li>\n
    4. Write badly: if you\u2019re not a natural writer, there are plenty of sites that can help you<\/li>\n
    5. Forget about yo ur audience\/customers: don\u2019t write for yourself, think about what will interest people<\/li>\n
    6. Lose direction or focus \u2013 it\u2019s good to have a variety of posts, but readers should know what to expect. Pick a subject and stick to it!<\/li>\n
    7. Forget about style and design: try to create your own theme, instead of relying on the most popular designs. Make it look like yours, and in line with your website\u2019s design<\/li>\n
    8. Be salesy! People try and directly sell their produc ts, but it doesn\u2019t work. This isn\u2019t the place<\/li>\n
    9. Just publish: it\u2019s vital to proofread, re-read, edit!<\/li>\n
    10. Outspokenly insult people or businesses: you must be careful! Not only is it unprofessional, but it could also be libel. If you\u2019re not sure about something, don\u2019t post it<\/li>\n
    11. Alienate yourself: unless you run a political or religious business, stay away from these subjects, and other controversial topics. Use your own personal blog for that.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      Blogging is great, but here are some dos and don\u2019ts before you start: Do… Use your own voice, but make sure it\u2019s in line with your brand Be open and honest \u2013 show your personality Create your own content Vary what you post: switch between videos, images and real stories Be conversational: you want to […]<\/p>\n","protected":false},"author":1,"featured_media":301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[407,1],"tags":[130,74,36,13,18],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-give-the-dog-a-bone","tag-blogs","tag-online-marketing","tag-search-engine-optimisation","tag-social-media","tag-social-media-tips"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.givethedogabone.com\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_209173699.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":4,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":352,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions\/352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media\/301"}],"wp:attachment":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}