{"id":404,"date":"2016-04-04T16:33:18","date_gmt":"2016-04-04T15:33:18","guid":{"rendered":"http:\/\/www.givethedogabone.com\/blog\/?p=404"},"modified":"2024-02-13T09:36:24","modified_gmt":"2024-02-13T09:36:24","slug":"anchor-text","status":"publish","type":"post","link":"https:\/\/www.givethedogabone.com\/blog\/anchor-text\/","title":{"rendered":"Anchor text &#8211; <a href=\u201d\u2026\u201d><\/a>:"},"content":{"rendered":"<ul>\n<li>This is clickable text that users\/visitors to your site will see as a link.<\/li>\n<\/ul>\n<ul>\n<li>This link tells users and Google information about the page.<\/li>\n<\/ul>\n<ul>\n<li>The better the anchor text the easier it is for users to navigate and for Google to understand what you\u2019re linking is about.<\/li>\n<\/ul>\n<p><strong>DO&#8217;s<\/strong><\/p>\n<ul>\n<li>The text you use for the link should give users and Google a basic idea of what the page is all about.<\/li>\n<li>Make it easy for users to easily recognise the difference between regular text and anchor text (your links).<\/li>\n<\/ul>\n<p><strong>DON&#8217;T<\/strong><\/p>\n<ul>\n<li>Use generic text for the links such as \u2018page\u2019 and \u2018click here\u2019.<\/li>\n<li>Using text that is off-topic and that has no relevance to the page it is linked to.<\/li>\n<li>Use long, keyword filled anchor text just for search engines.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This is clickable text that users\/visitors to your site will see as a link. This link tells users and Google information about the page. The better the anchor text the easier it is for users to navigate and for Google to understand what you\u2019re linking is about. DO&#8217;s The text you use for the link [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,399,420,404],"tags":[197,104,123,19,74,103],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-give-the-dog-a-bone","category-web","category-web-design","category-web-development","tag-anchor-text","tag-effective-web-content","tag-give-the-dog-a-bone","tag-marketing-tips","tag-online-marketing","tag-website-content"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.givethedogabone.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_342466607.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":1,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":406,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/404\/revisions\/406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media\/407"}],"wp:attachment":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}