This blog\u00a0will help you turn your existing website into a fully operational marketing tool. Not only improving your website\u2019s search engine visibility online, but building traffic to your website and converting visitors into customers.<\/p>\n
The first stage is to check whether it is achievable with your current website and whether you should use your current website or develop a new website fit for purpose.<\/p>\n
Although Search Engines are constantly changing, the overall principles remain the same: It\u2019s all about providing searchers with the best possible, and most relevant, results so that they continue to use the Search Engines. Recently this has evolved, whereby the search engines are not only improving the results displayed but are also considering the users\u2019 experience once they visit the website. This started off by concentrating on the amount of time users spent on the website, but has now become a lot more advanced. This is why the design, and structure, of a website is now very important.<\/p>\n
<Title>Title Here<\/b><\/Title><\/span><\/p>\n It is important that you can add or amend this on every page that you wish to optimise on your website.\u00a0<\/i><\/p>\n <meta name=\u201ddescription\u201d content=\u201dDescription here.<\/b>\u201c\/><\/p>\n It is important that you can add or amend this on every page that you wish to optimise on your website.\u00a0<\/i><\/p>\n <meta name=\u201dkeywords\u201d content=\u201dKeywords here.<\/b>\u201c\/><\/p>\n This is an item that used to be very important to search engines but isn\u2019t anymore. However, although it is extremely doubtful it will be useful again, there isn\u2019t any harm in adding this.<\/i><\/p>\n <H1>Main heading here<\/b><\/H1>, <H2>Sub Heading here<\/b><\/H2>, <H3>Sub Sub heading here<\/b><\/H3> etc.<\/p>\n It is important to include structure on the pages to let search engines and visitors understand the page better. A good way to do this is by using heading tags \u2013 in the same way that you would write a word document: A main heading for the page with different variations\u00a0of sub headings.<\/em><\/p>\n Although search engines are improving on the way that they gather data from websites it is still important to have text on the page \u2013 the amount of text will depend on the competition however, websites should allow for as much text as possible and the ability for this to be broken up into different sections because you don\u2019t want to just have a page of text.<\/em><\/p>\n Responsive Web Design<\/strong><\/span><\/p>\n Responsive Design is becoming increasingly important as technology advances. It\u2019s necessary that when people visit your website they get the most from the experience \u2013 also Google is driving websites to be mobile friendly and the next step will probably be the provision of a fully responsive site.<\/p>\n We hope that you\u2019ve enjoyed lesson 1 and hope you have enough information here to ensure you are ready to transform your website into an Online Marketing Resource.<\/p>\n","protected":false},"excerpt":{"rendered":" This blog\u00a0will help you turn your existing website into a fully operational marketing tool. Not only improving your website\u2019s search engine visibility online, but building traffic to your website and converting visitors into customers. The first stage is to check whether it is achievable with your current website and whether you should use your current […]<\/p>\n","protected":false},"author":1,"featured_media":144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[407,400,409],"tags":[19,74,20,36,35],"class_list":["post-408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing","category-search-engine-optimisation-seo","tag-marketing-tips","tag-online-marketing","tag-responsive-web-design","tag-search-engine-optimisation","tag-seo"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.givethedogabone.com\/blog\/wp-content\/uploads\/2015\/10\/web-design.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":5,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":1393,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/408\/revisions\/1393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media\/144"}],"wp:attachment":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Meta Description:\u00a0<\/b><\/span><\/h4>\n
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