{"id":419,"date":"2016-04-08T12:57:26","date_gmt":"2016-04-08T11:57:26","guid":{"rendered":"http:\/\/www.givethedogabone.com\/blog\/?p=419"},"modified":"2024-02-13T09:36:18","modified_gmt":"2024-02-13T09:36:18","slug":"3-top-strategies-to-make-your-google-adwords-budget-go-further","status":"publish","type":"post","link":"https:\/\/www.givethedogabone.com\/blog\/3-top-strategies-to-make-your-google-adwords-budget-go-further\/","title":{"rendered":"3 top strategies to make your Google Adwords budget go further"},"content":{"rendered":"<h2><span style=\"color: #c4e80e;\">#1: Optimise the page your Adwords are being directed to<\/span><\/h2>\n<p>You can spend all this money and time on your adwords campaign, but unless the page you&#8217;re sending people to is optimised, you&#8217;re wasting your time.<\/p>\n<p><strong>Some key tips:<\/strong><\/p>\n<ul>\n<li>Match your AdWords headline to your landing page headline.<\/li>\n<li>Ensure that your landing page&#8217;s call to action contrasts clearly from the rest of the page so people know where to go\/engage!<\/li>\n<li>Keep your landing page simple and to the point.<\/li>\n<li>Make sure your uniques selling point in you campaign is the same as your landing page.<\/li>\n<\/ul>\n<p>For more information on Google AdWords landing pages click <a href=\"https:\/\/support.google.com\/adwords\/answer\/2404197?hl=en-GB\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<h2><span style=\"color: #c4e80e;\">#2: Split test your AdWords advert at least every 6 weeks<\/span><\/h2>\n<div class=\"mod\" data-md=\"61\">\n<div class=\"_oDd\" data-hveid=\"45\"><span class=\"_Tgc\"><b>Split testing<\/b>\u00a0is a way of comparing multiple versions of a web page (homepage or landing page) to find out which one converts visitors best. When the\u00a0test\u00a0is run, traffic to the page is\u00a0split\u00a0among the different versions and their performance is tracked.<\/span><\/div>\n<\/div>\n<div class=\"_oDd\" data-hveid=\"45\"><\/div>\n<div class=\"_oDd\" data-hveid=\"45\">The six week period is completely up to you. You can check sooner or later, this is just a rough guide. We believe that 6 weeks gives you the clearest results.<\/div>\n<div class=\"_oDd\" data-hveid=\"45\"><\/div>\n<div class=\"_oDd\" data-hveid=\"45\"><strong>Top variables to test:<\/strong><\/div>\n<ul>\n<li class=\"_oDd\" data-hveid=\"45\">Headline<\/li>\n<li class=\"_oDd\" data-hveid=\"45\">Display URL<\/li>\n<li class=\"_oDd\" data-hveid=\"45\">Device Targeting<\/li>\n<li class=\"_oDd\" data-hveid=\"45\">Ad Extensions<\/li>\n<li class=\"_oDd\" data-hveid=\"45\">Time-of-Day Budget Increases<\/li>\n<li class=\"_oDd\" data-hveid=\"45\">Call to Action copy<\/li>\n<\/ul>\n<h2><span style=\"color: #c4e80e;\">#3: Use different keywords for different target markets<\/span><\/h2>\n<p>For example, if your offer is a free meal for a child in a Thai restaurant and your market is &#8216;busy families&#8217;, use words like &#8220;busy schedules&#8221; or &#8220;healthy food restaurants&#8221;.<\/p>\n<p>Another option could target people who are looking for a quick fix, consider words like &#8220;fast food&#8221; or &#8220;cheap pizza&#8221;. Emphasise that your food is quick and easy.<\/p>\n<p>In short, think like your audience, this is key to your success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#1: Optimise the page your Adwords are being directed to You can spend all this money and time on your adwords campaign, but unless the page you&#8217;re sending people to is optimised, you&#8217;re wasting your time. Some key tips: Match your AdWords headline to your landing page headline. Ensure that your landing page&#8217;s call to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[407,1,412],"tags":[123,37,17,19,21,36,35],"class_list":["post-419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-give-the-dog-a-bone","category-ppc-pay-per-click","tag-give-the-dog-a-bone","tag-google","tag-increase-website-traffic","tag-marketing-tips","tag-mobile-devices","tag-search-engine-optimisation","tag-seo"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.givethedogabone.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_367268864.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/comments?post=419"}],"version-history":[{"count":2,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/419\/revisions"}],"predecessor-version":[{"id":881,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/419\/revisions\/881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media\/420"}],"wp:attachment":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media?parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/categories?post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/tags?post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}