The Title of each page on your website should\u00a0be an accurate, concise description of the content on the page. \u00a0This is a very important element of \u201cOn Page\u201d Search Engine Optimisation. Here is a\u00a0brief\u00a0outline of how we recommend writing title tags:<\/p>\n
Title Tag Length<\/span><\/h2>\nMost search engines show between 65-75 characters. In the past we would have recommended keeping the title tag to less than 69 characters, due to Google displaying only\u00a0this number of characters. \u00a0However, nowadays Google has more control over what it shows as a Title tag in it\u2019s search results, depending on what the search term is. \u00a0For this reason we now recommend simply keeping this below 100 characters.<\/p>\n
Title Tag Structure<\/span><\/h2>\nIt\u2019s important to have a good Title tag structure \u2013 The closer the main keywords are to the beginning\u00a0of the title tag, the more important they will be seen by\u00a0search engines. \u00a0If possible the title tag should read as a meaningful sentence, however, depending on the number of keywords covered.<\/p>\n
Include Branding?<\/span><\/h2>\nIt is very important to include branding on at least some of the pages on your website. \u00a0This really should be compulsory for the homepage, contact, about and other information pages. However it can also be useful to include branding on other title tags, depending on your website pages, as this can improve your overall branding and also click through rates.<\/p>\n
Meta Tags<\/span><\/h2>\nThere are quite a selection of\u00a0different Meta tags that can be included within the code of your website. Meta Tags are intended to provide\u00a0information about the website. Here is some information on some of the main tags that are used:<\/p>\n
Meta Description<\/span><\/h2>\nThe meta description is a short description of the page\u2019s content \u2013 This is a longer description than the Title Tag and will normally be visible\u00a0under the Title Tag on Search Results. \u00a0However, as with the Title Tag, Google may choose it\u2019s own description depending on the search term. \u00a0Although, at the start of 2016, we have occasionally been seeing longer descriptions,\u00a0we still recommend keeping Meta Descriptions as\u00a0close to 159 characters\u00a0as possible.<\/p>\n
Meta Keywords<\/span><\/h2>\nAlthough Meta Keywords are no longer considered important to Google and BING, we believe it is still important to include them. \u00a0However do\u00a0take care not to \u201ckeyword stuff\u201d these. \u00a0Simply include the main phrases for your\u00a0pages. We recommend including these for a few reasons: Some search engines out there may still use them; they don\u2019t hinder results on any search engines; they may be used in some\u00a0way again in the future.<\/p>\n
Heading Tags<\/span><\/h2>\nHeading Tags are used in websites in a similar way to documents. Each document should only have one main heading and can have multiple sub headings. The\u00a0same theory applies to websites. Each page should have one main heading; known as a H1 Tag and can have multiple sub headings (H2, H3, H4 etc\u2026).<\/p>\n
It\u2019s important to have a good Title tag structure \u2013 The closer the main keywords are to the beginning\u00a0of the title tag, the more important they will be seen by\u00a0search engines. \u00a0If possible the title tag should read as a meaningful sentence, however, depending on the number of keywords covered.<\/p>\n
Include Branding?<\/span><\/h2>\nIt is very important to include branding on at least some of the pages on your website. \u00a0This really should be compulsory for the homepage, contact, about and other information pages. However it can also be useful to include branding on other title tags, depending on your website pages, as this can improve your overall branding and also click through rates.<\/p>\n
Meta Tags<\/span><\/h2>\nThere are quite a selection of\u00a0different Meta tags that can be included within the code of your website. Meta Tags are intended to provide\u00a0information about the website. Here is some information on some of the main tags that are used:<\/p>\n
Meta Description<\/span><\/h2>\nThe meta description is a short description of the page\u2019s content \u2013 This is a longer description than the Title Tag and will normally be visible\u00a0under the Title Tag on Search Results. \u00a0However, as with the Title Tag, Google may choose it\u2019s own description depending on the search term. \u00a0Although, at the start of 2016, we have occasionally been seeing longer descriptions,\u00a0we still recommend keeping Meta Descriptions as\u00a0close to 159 characters\u00a0as possible.<\/p>\n
Meta Keywords<\/span><\/h2>\nAlthough Meta Keywords are no longer considered important to Google and BING, we believe it is still important to include them. \u00a0However do\u00a0take care not to \u201ckeyword stuff\u201d these. \u00a0Simply include the main phrases for your\u00a0pages. We recommend including these for a few reasons: Some search engines out there may still use them; they don\u2019t hinder results on any search engines; they may be used in some\u00a0way again in the future.<\/p>\n
Heading Tags<\/span><\/h2>\nHeading Tags are used in websites in a similar way to documents. Each document should only have one main heading and can have multiple sub headings. The\u00a0same theory applies to websites. Each page should have one main heading; known as a H1 Tag and can have multiple sub headings (H2, H3, H4 etc\u2026).<\/p>\n
There are quite a selection of\u00a0different Meta tags that can be included within the code of your website. Meta Tags are intended to provide\u00a0information about the website. Here is some information on some of the main tags that are used:<\/p>\n
Meta Description<\/span><\/h2>\nThe meta description is a short description of the page\u2019s content \u2013 This is a longer description than the Title Tag and will normally be visible\u00a0under the Title Tag on Search Results. \u00a0However, as with the Title Tag, Google may choose it\u2019s own description depending on the search term. \u00a0Although, at the start of 2016, we have occasionally been seeing longer descriptions,\u00a0we still recommend keeping Meta Descriptions as\u00a0close to 159 characters\u00a0as possible.<\/p>\n
Meta Keywords<\/span><\/h2>\nAlthough Meta Keywords are no longer considered important to Google and BING, we believe it is still important to include them. \u00a0However do\u00a0take care not to \u201ckeyword stuff\u201d these. \u00a0Simply include the main phrases for your\u00a0pages. We recommend including these for a few reasons: Some search engines out there may still use them; they don\u2019t hinder results on any search engines; they may be used in some\u00a0way again in the future.<\/p>\n
Heading Tags<\/span><\/h2>\nHeading Tags are used in websites in a similar way to documents. Each document should only have one main heading and can have multiple sub headings. The\u00a0same theory applies to websites. Each page should have one main heading; known as a H1 Tag and can have multiple sub headings (H2, H3, H4 etc\u2026).<\/p>\n
Although Meta Keywords are no longer considered important to Google and BING, we believe it is still important to include them. \u00a0However do\u00a0take care not to \u201ckeyword stuff\u201d these. \u00a0Simply include the main phrases for your\u00a0pages. We recommend including these for a few reasons: Some search engines out there may still use them; they don\u2019t hinder results on any search engines; they may be used in some\u00a0way again in the future.<\/p>\n
![\"using-heading-tag-768x308\"](\"https:\/\/www.givethedogabone.com\/blog\/wp-content\/uploads\/2016\/04\/using-heading-tag-768x308.png\")
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