{"id":437,"date":"2016-04-14T10:33:40","date_gmt":"2016-04-14T09:33:40","guid":{"rendered":"http:\/\/www.givethedogabone.com\/blog\/?p=437"},"modified":"2024-02-12T16:10:38","modified_gmt":"2024-02-12T16:10:38","slug":"building-an-online-reputation","status":"publish","type":"post","link":"https:\/\/www.givethedogabone.com\/blog\/building-an-online-reputation\/","title":{"rendered":"Building an online reputation"},"content":{"rendered":"

what is link building?<\/span><\/h2>\n

Link building is the process of acquiring links from other websites to your own. This is an extremely important <\/strong>element to the SEO process \u2013 Google was initially built focussed primarily on links around the web.<\/p>\n

Onsite SEO:<\/strong>\u00a0are the changes you make to your website, with the overall aim\u00a0of telling search engines what your website is about, and what individual pages are about. \u00a0This is coupled\u00a0with ensuring that your website is following search engine guidelines (Title Tags, Header Tags, Meta Information) \u2013 normally Google Webmaster Tools.<\/p>\n

Offsite SEO<\/strong>\u00a0is the promotion of your website across the web \u2013 a main component\u00a0of this being link building. \u00a0Our simplest explanation\u00a0for this is that it is \u201cword of mouth spread across the web\u201d. \u00a0i.e. a link to your website is interpreted as a recommendation of it, so if a client has a link of your website coming from theres. \u00a0You can tell search engines what your website is about but, if everyone else is telling search engines what your website is about, it will get better rankings and is likely to show for more when people are searching.<\/p>\n

its time to start link building<\/span><\/h2>\n

The key to success in link building is monitoring, managing and learning. \u00a0Start with a spreadsheet to track your link progress: This is where we can track which links we have researched together with their value \u2013 both in Domain Authority and relevance.<\/p>\n

Current\u00a0Links<\/span><\/h3>\n

The first stage should be to look through your current links to ensure that you have the perfect start. There is no point in going out and building links if you already have a poor link profile.<\/p>\n

There are tools out there to do this such as\u00a0Link Detox<\/a>\u00a0and\u00a0Moz Open Site Explorer<\/a>\u00a0\u2013 The Moz tool has a Spam score for websites \u2013 with the idea being that those that have a score over 5 should be removed. \u00a0However although there are tools out there, it is still better to assess\u00a0the links manually to ensure that this is done correctly.<\/p>\n

The main plan is to ensure that the links are relevant. There is a simple test for this: \u201cIf Search Engines didn\u2019t exist would I still want a link from this website?\u201d We find\u00a0that asking this question works most of the time when building links to your website.<\/p>\n

Competitor Analysis<\/span><\/h3>\n

This is an extremely obvious technique.\u00a0 The basic concept being,\u00a0to find\u00a0the competitors that are doing well within your industry and analyse their link building techniques, to see what they are getting right. \u00a0The way to evolve\u00a0this, is to then exploit the knowledge gained to modernise and improve on these competitors\u2019 methods.<\/p>\n

Content is King<\/span><\/h3>\n

Building good quality, unique content on a website that people will be interested in and then share online. Obviously, this will also initially involve sharing the content yourselves to get the ball rolling.<\/p>\n

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Social Media<\/span><\/h3>\n

We have all probably seen the importance of Social Media. It has been a ranking factor in Search Engines for quite a while, but also brings it\u2019s own wealth in digital marketing. Here are a few examples of how it\u00a0can be utilised:<\/p>\n