{"id":441,"date":"2016-04-14T15:30:13","date_gmt":"2016-04-14T14:30:13","guid":{"rendered":"http:\/\/www.givethedogabone.com\/blog\/?p=441"},"modified":"2024-02-12T16:10:27","modified_gmt":"2024-02-12T16:10:27","slug":"email-marketing-rules-the-roost-for-roi","status":"publish","type":"post","link":"https:\/\/www.givethedogabone.com\/blog\/email-marketing-rules-the-roost-for-roi\/","title":{"rendered":"Email Marketing Rules The Roost For ROI"},"content":{"rendered":"

Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment…<\/p>\n

1.\u00a0Email leading the ROI charts<\/strong><\/span><\/h3>\n

73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on investment. This is up from 66% in 2015!<\/p>\n

Only 5% rate email poor for ROI, in\u00a0comparison to the 26% that rate online display adverting and 24% for mobile marketing.<\/p>\n

This year email marketing has secured the top position from\u00a0SEO\u00a0by 9%<\/p>\n

Here is a graph showing company respondents response to rating the following channels in terms of ROI (provided by Ec<\/em>onsultancy)<\/i><\/p>\n

\"Screen_Shot_2016-04-11_at_14.49.01\"<\/a><\/p>\n

Not enough budget allocated to email?<\/span><\/h3>\n

According to an Econsultancy chart on average, organisations in 2016 are sending 15% of their marketing budgets on email campaigns.<\/p>\n

Over the past years, the chart\/survey data shows a correlation between the amount of marketing budget allocated to email and the proportion of sales as a result of email.<\/p>\n

Even though this shows there are results, it may also show an under-appreciation of the channel. Only 15% of the marketing budget accounts for 23% of total sales.<\/p>\n

The Direct Marketing Association estimated that email marketing typically returns \u00a340 for every \u00a31 invested.<\/p>\n

\"Screen_Shot_2016-04-11_at_15.02.13\"<\/a><\/p>\n

Marketing Automation\u00a0<\/span><\/h3>\n

Though email solutions are easier than ever to use, there is still \u00a0delay in uptake\/use of automation, which can require lots of time and planning.<\/p>\n

Results from an email marketing census suggests that automated campaigns are being targeted in 2016 with 34% focusing on this, 24% on segmentation and 22% on personalisation.<\/p>\n

In order to reap the returns on automation the emphasised importance of having a strategy is vital. However, for all the attempts to ensure your content is better suited and relevant for the prospective user Zettasphere have warned that there is a lack of focus on list and data quality.<\/p>\n

\"Screen_Shot_2016-04-11_at_15.51.36\"<\/a><\/p>\n

 <\/p>\n

All graphs and charts provided by Econsultany\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1.\u00a0Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on investment. […]<\/p>\n","protected":false},"author":1,"featured_media":383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[407,411,400,409],"tags":[104,34,32,123,37,19,74,36,13,18,24,103],"class_list":["post-441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-email-marketing","category-marketing","category-search-engine-optimisation-seo","tag-effective-web-content","tag-email-campaigns","tag-email-marketing","tag-give-the-dog-a-bone","tag-google","tag-marketing-tips","tag-online-marketing","tag-search-engine-optimisation","tag-social-media","tag-social-media-tips","tag-web-design","tag-website-content"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t