{"id":468,"date":"2016-04-22T15:36:44","date_gmt":"2016-04-22T14:36:44","guid":{"rendered":"http:\/\/www.givethedogabone.com\/blog\/?p=468"},"modified":"2024-02-12T16:09:33","modified_gmt":"2024-02-12T16:09:33","slug":"enhancing-page-speed","status":"publish","type":"post","link":"https:\/\/www.givethedogabone.com\/blog\/enhancing-page-speed\/","title":{"rendered":"Enhancing Page Speed"},"content":{"rendered":"<p>Google page load speed plays an important part in your websites success. The page load speed impacts the user experience and total number of conversions you ultimately get.<\/p>\n<p>A 1 second delay in page load time results in:<\/p>\n<ul>\n<li>11% fewer page views<\/li>\n<li>16% decrease in customer satisfaction<\/li>\n<li>7% loss in conversions<\/li>\n<\/ul>\n<ul>\n<li>47% of people expect a web page to load in two seconds or less.<\/li>\n<li>40% will abandon a web page if it takes more than three seconds to load.<\/li>\n<li>52% of online shoppers say quick page loads are important for their loyalty to a site.<\/li>\n<\/ul>\n<h2><span style=\"color: #c4e80e;\">Here are 3 tips to help improve page load speed\u00a0<\/span><\/h2>\n<h3><span style=\"color: #c4e80e;\">Minimize HTTP Requests<\/span><\/h3>\n<p>80% of a Web page\u2019s load time is spent downloading the different pieces-parts of the page: images, stylesheets, scripts, Flash, etc. An HTTP request is made for each one of these elements, so the more on-page components, the longer it takes for the page to render.<\/p>\n<p>That being the case, the quickest way to improve site speed is to simplify your design.<\/p>\n<ul>\n<li>Streamline the number of elements on your page.<\/li>\n<li>Use CSS instead of images whenever possible.<\/li>\n<li>Combine multiple style sheets into one.<\/li>\n<li>Reduce scripts and put them at the bottom of the page.<\/li>\n<\/ul>\n<p>Always remember, when it comes to your website, leaner is better.<\/p>\n<h3><span style=\"color: #c4e80e;\">Enable compression<\/span><\/h3>\n<p>Large pages (which is what you could have if you\u2019re creating high quality\u00a0content) are often 100kb and more. As a result, they\u2019re bulky and slow to download. The best way to speed their load time is to zip them\u2014a technique called\u00a0<i>compression<\/i>.<\/p>\n<p>Compression reduces the bandwidth of your pages, thereby reducing HTTP response.\u00a0According to Yahoo, this can reduce download time by about 70%.<\/p>\n<h3><span style=\"color: #c4e80e;\">Optimise images<\/span><\/h3>\n<p>With images, you need to focus on three things: size, format and the src attribute.<\/p>\n<p><b>Image size<\/b><\/p>\n<p>Oversized images take longer to load, so it\u2019s important that you keep your images as small as possible.<\/p>\n<ul>\n<li>Crop your images to the correct size.<\/li>\n<li>Reduce color depth to the lowest acceptable level.<\/li>\n<li>Remove image comments.<\/li>\n<\/ul>\n<p><b>Image format<\/b><\/p>\n<ul>\n<li>JPEG is your best option.<\/li>\n<li>PNG is also good, though older browsers may not fully support it.<\/li>\n<li>Do not use BMPs or TIFFs.<\/li>\n<\/ul>\n<p><b>Src attribute<\/b><\/p>\n<p>Once you\u2019ve got the size and format right, make sure the code is right too. In particular, avoid empty image src codes.<\/p>\n<p>In HTML, the code for an image includes this:<\/p>\n<p>&lt;img src=\u201d\u201d&gt;<\/p>\n<p>When there\u2019s no source in the quotation marks, the browser makes a request to the directory of the page or to the actual page itself. This can add unnecessary traffic to your servers and even corrupt user data.<\/p>\n<p><em>Some of these tips are easy to implement, but a few are advanced tactics that can be intimidating if you aren\u2019t technically inclined.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google page load speed plays an important part in your websites success. The page load speed impacts the user experience and total number of conversions you ultimately get. A 1 second delay in page load time results in: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions 47% of people expect [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,399,420,404],"tags":[224,123,225,226,19,223,221,222,36,35,24,103],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-give-the-dog-a-bone","category-web","category-web-design","category-web-development","tag-compression","tag-give-the-dog-a-bone","tag-http","tag-jpeg","tag-marketing-tips","tag-optimise-images","tag-page-load-speed","tag-page-speed","tag-search-engine-optimisation","tag-seo","tag-web-design","tag-website-content"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.givethedogabone.com\/blog\/wp-content\/uploads\/2015\/10\/web-design.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":1,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":469,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/468\/revisions\/469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media\/144"}],"wp:attachment":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}