{"id":514,"date":"2016-05-20T16:06:25","date_gmt":"2016-05-20T15:06:25","guid":{"rendered":"http:\/\/www.givethedogabone.com\/blog\/?p=514"},"modified":"2024-02-12T16:07:21","modified_gmt":"2024-02-12T16:07:21","slug":"514","status":"publish","type":"post","link":"https:\/\/www.givethedogabone.com\/blog\/514\/","title":{"rendered":"Guidelines for&#8230;"},"content":{"rendered":"<h2><span style=\"color: #c4e80e;\">Exceptional Web Design, Usability, and User Experience<\/span><\/h2>\n<h3><span style=\"color: #c4e80e;\">Simplicity<\/span><\/h3>\n<p id=\"last\">While the look and feel of your website is important, most\u00a0visitors aren&#8217;t coming to your site to evaluate how slick the design is. Instead, they&#8217;re coming to your site to complete some action, or to find some specific piece of information.<\/p>\n<p>Adding unnecessary design elements (i.e., elements that serve no functional purpose) to your website will only make it harder for visitors to accomplish what they&#8217;re trying to accomplish.<\/p>\n<p>Simplicity is your friend. And you can employ simplicity in a variety of different ways. Here are some examples:<\/p>\n<ul>\n<li>Colours &#8211; don&#8217;t use too many!<\/li>\n<li>Graphics &#8211;\u00a0Only use them if they&#8217;ll help a user complete a task or perform a specific function.<\/li>\n<\/ul>\n<h3 title=\"MarketingExperiments performed a test\"><span style=\"color: #c4e80e;\">Navigation<\/span><\/h3>\n<p>Having intuitive navigation on your site is crucial for ensuring visitors can find what they&#8217;re looking for. Ideally, a visitor should be able to arrive on your site and not have to think extensively about where they should click next &#8211; moving from point A to point B should be as pain-free as possible.<\/p>\n<p>Here are a few tips for optimising your site&#8217;s navigation:<\/p>\n<ul>\n<li>Keep the structure of your primary navigation simple (and near the top of your page).<\/li>\n<li>Include navigation in the footer of your site.<\/li>\n<li>Use\u00a0<a title=\"breadcrumbs\" href=\"http:\/\/en.wikipedia.org\/wiki\/Breadcrumb_%28navigation%29\" target=\"_blank\" rel=\"noopener noreferrer\">breadcrumbs<\/a>\u00a0on every page (except for the homepage) so people are aware of their navigation trail.<\/li>\n<li>Include a search box near the top of your site so visitors can search by keywords.<\/li>\n<li>Don&#8217;t offer too many navigation options on a page.<\/li>\n<li>Include links within your page copy, and make it clear where those links lead to.<\/li>\n<\/ul>\n<h3><span style=\"color: #c4e80e;\">Consistency<\/span><\/h3>\n<p>In addition to keeping your site&#8217;s navigation consistent, the overall look and feel of your site should be consistent across all of your site&#8217;s pages. Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where being consistent can have a positive impact\u00a0on usability and UX.<\/p>\n<p>That&#8217;s not to say, however, that every page on your site should have the same exact layout. Instead, you should create different layouts for specific types of pages (e.g., a layout for landing pages, a layout for informational pages, etc.), and by using those layouts consistently, you&#8217;ll make it easier for visitors to\u00a0understand what type of information they&#8217;re likely to find on a given page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exceptional Web Design, Usability, and User Experience Simplicity While the look and feel of your website is important, most\u00a0visitors aren&#8217;t coming to your site to evaluate how slick the design is. Instead, they&#8217;re coming to your site to complete some action, or to find some specific piece of information. 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