{"id":585,"date":"2016-09-24T19:00:53","date_gmt":"2016-09-24T18:00:53","guid":{"rendered":"http:\/\/www.givethedogabone.com\/blog\/?p=585"},"modified":"2024-02-12T16:04:16","modified_gmt":"2024-02-12T16:04:16","slug":"what-is-google-adwords","status":"publish","type":"post","link":"https:\/\/www.givethedogabone.com\/blog\/what-is-google-adwords\/","title":{"rendered":"What Is Google Adwords?"},"content":{"rendered":"<p><strong>Google Adwords is the single most popular PPC advertising system in the world.<\/strong><\/p>\n<p>The AdWords platform enable businesses to create ads that appear on Google&#8217;s search engine and both Google properties.<\/p>\n<p>AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search in initiated, Google digs into the pool of AdWords advertisers and chooses a set of winner to appear in the valuable as space on its search results page. The &#8216;winners&#8217; are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns.<\/p>\n<p>More specifically, who gets to appear on the page is based on advertiser&#8217;s Ad Rank, a metric calculated buy multiplying two key factors:<\/p>\n<ul>\n<li>CPC Bid (the highest amount an advertiser is willing to spend)<\/li>\n<li>Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality).<\/li>\n<\/ul>\n<p>This system allows winning advertisers to reach potential customers at a cost that fits their budget.<\/p>\n<p><strong>How does the AdWords auction work?<\/strong><\/p>\n<p><strong>Conducting PPC marketing through AdWords is particularly valuable<\/strong> because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impression and clicks to your ad.<\/p>\n<p>While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:<\/p>\n<ul>\n<li><strong>Keyword Relevance:<\/strong> Crafting relevant PPC &#8211; keywords lists, tight keyword groups and proper ad text.<\/li>\n<li><strong>Landing Page Quality:<\/strong> Creating optimised landing pages with persuasive, relevant content and clear call-to-action, tailored to specific search queries.<\/li>\n<li><strong>Quality Score:<\/strong> Quality Score is Google&#8217;s rating of the quality and relevance o your keywords, landing pages, and PPC campaigns. Advertisers with better QS get more ad clucks at lower costs.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Adwords is the single most popular PPC advertising system in the world. The AdWords platform enable businesses to create ads that appear on Google&#8217;s search engine and both Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[407,1,400,412],"tags":[277,280,104,123,199,279,45,44,278,36,35],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-give-the-dog-a-bone","category-marketing","category-ppc-pay-per-click","tag-adwords","tag-cpc","tag-effective-web-content","tag-give-the-dog-a-bone","tag-google-adwords","tag-landing-page","tag-pay-per-click","tag-ppc","tag-quality-score","tag-search-engine-optimisation","tag-seo"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.givethedogabone.com\/blog\/wp-content\/uploads\/2015\/12\/shutterstock_230648770.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/comments?post=585"}],"version-history":[{"count":1,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/585\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/posts\/585\/revisions\/586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/media?parent=585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/categories?post=585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givethedogabone.com\/blog\/wp-json\/wp\/v2\/tags?post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}