Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success.<\/p>\r\n\r\n\r\n\r\n
You should be continuously analysing the performance of your account and making the following adjustments to optimise your campaigns.<\/p>\r\n\r\n\r\n\r\n
Expand the reach of you PPC campaigns by adding keywords that are relevant to your business.<\/p>\r\n\r\n\r\n\r\n
Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.<\/p>\r\n\r\n\r\n\r\n
Improve click-throughh rate (CTR) and quality score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.<\/p>\r\n\r\n\r\n\r\n
Under-Performing keywords and shut them off if necessary.<\/p>\r\n\r\n\r\n\r\n
Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search quires in order to boost conversion rates. DO NOT send all your traffic to the same page.<\/em><\/p>\r\n\r\n If you have a project that you\u2019d like to discuss with us, then get in touch today for an informal chat with a member of our team. We\u2019re on hand to help you and your business grow online.<\/p>\r\n Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analysing the performance of your account and making the following adjustments to optimise your campaigns. Add PPC […]<\/p>\n","protected":false},"author":1,"featured_media":995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,412],"tags":[123,45,44,287,36,35],"class_list":["post-589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-give-the-dog-a-bone","category-ppc-pay-per-click","tag-give-the-dog-a-bone","tag-pay-per-click","tag-ppc","tag-ppc-campaigns","tag-search-engine-optimisation","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tLet’s talk<\/a><\/h6>","protected":false},"excerpt":{"rendered":"