Generally speaking, every brand should have guidelines in some form. A company’s brand is reflected in not only their logo and colour palette but also the copywriting style within their website and other marketing material.<\/p>\n
As a business, your brand has to be consistent and recognisable in order to build trust with customers and become successful.<\/p>\n
What are brand guidelines?<\/strong><\/p>\n Brand guidelines in simple terms is a set of instructions that denotes the correct way to apply the brand across a variety of applications such as their website, stationery or any marketing collateral.<\/p>\n What should be included in your brand guidelines?<\/strong><\/p>\n The contents of your companies brand guidelines will vary dependant on the size of your company and what is relevant to your brand. Here a some of the basic elements that should be included in your brand guidelines:<\/p>\n Other elements you may want to include:<\/p>\n There are no set elements you have to include in your brand guidelines, but the more you\u00a0set, the more\u00a0consistently your brand will be expressed. Ideally,\u00a0your\u00a0guidelines should be flexible enough for designers to be creative, but stringent enough to keep your brand easily recognizable.<\/p>\n With all this in mind, you should still remember that brand guidelines can be adjusted as your business grows and as you discover which elements are relevant to your product or service.<\/p>\n\n
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