Have you often wondered why your carefully planned email campaign doesn’t receive the interaction that you had hoped for? One of the most common reasons for this is that your email actually arrives in your recipients junk folder rather than their inbox.<\/p>\n
There are many reasons why this could happen, from poor domain authentication, local inbox rules, but one of the most common and easiest to avoid is the wording that you have used.<\/p>\n
Firstly, the subject is the most important – avoiding common spam words will dramatically increase your chances of getting beyond SPAM filters. You also need to take in to account the wording used throughout the body of the email because spam filters have now become much more sophisticated.<\/p>\n
We have created a short list of some of the most common spam words used in email marketing. So, the next time you sit down to compose your email marketing campaign, have our handy PDF by your side to help avoid some of the words that will almost guarantee your email will be filtered into a junk folder.<\/p>\n