Smart Money came on board with us due to wanting to refresh their branding, aiming to give a much more approachable and cleaner look to their company. After numerous meetings with the senior staff, we decided that the best way to present the brand would be to have lots of white space, thus keeping the designs very minimal.
With this in mind, we took that theory into creating a brochure and a website for them. We recreated their website, introducing a responsive layout, and we produced a clean brochure that presented their company and the services that they offered.
Once the new branding had been implemented in the website and the brochure, we then started an email marketing campaign focusing on certain services that they offered. After numerous different layouts and designs, we settled on an approach to try to drive new customers to their website. In and amongst all of this, we also created new marketing material for them, including letterheads, roller banners and handouts.