How it started...
Metropolitan Insulation have been one of the longest standing clients working with us at Give the Dog a Bone. Metropolitan Insulation found us via Google, and ever since then, have had Give the Dog a Bone as their marketing agency.
We've had a close relationship with Metropolitan Insulation for many years as they've expanded from a small office to multiple locations across the UK.
As a leader in the home insulation and soundproofing market, digital marketing is of huge importance for Metropolitan Insulation, so they wanted to install a marketing company that they could trust.
The journey so far...
Give the Dog a bone have designed, built and maintained many different iterations of Metropolitan Insulations websites, including the main company website and a number of smaller sites aimed at specific keywords that they wanted to be found on Google for.
We haven't only been a web design company for Metropolitan Insulation - they've benefitted from our business support package. Due to the vast number of calls received from customers who have seen our online marketing, Give the Dog a Bone manage all of the incoming calls for Metropolitan Insulation.
We've gained a working understanding of Metropolitan Insulation and the services that they offer so we're expertly placed to deal with any enquiry that may come through.
Give the Dog a Bone manage all of the online marketing for Metropolitan Insulation, including pay-per-click (PPC) campaigns, social media and online advertising. We're also responsible for any email marketing that Metropolitan Insulation undertakes, allowing them to snd their customers expert advice straight to their inbox.
Metropolitan Insulation also wanted to create a strong and consistent brand across all their marketing channels, so Give the Dog a Bone created a full set of brand guidelines for them to help any third party that may be dealing with the brand online.
Additionally, Metropolitan Insulation required a full set of business stationery and Give the Dog a Bone were more than happy to help. We also helped Metropolitan Insulation in creating all their internal documents, with a large number of them being interactive documents to help all the employees of the business collect any relevant data from customers.
As of 2023, Metropolitan Insulation made the move into social media, showcasing their portfolio of case studies and offering expert advice to a whole new audience. Give the Dog a Bone have helped Metropolitan Insulation by creating brand new imagery for the social media market, and completely manage all of their social media activity.
Furthermore, a full website redesign was undertaken in early 2026 to ensure that Metropolitan stayed ahead of the curve. With a new video-led homepage and a complete overhaul of their web presence, the focus was on strengthening their authority within the industry while improving user experience across all devices. The updated design brought greater clarity to their services, streamlined customer enquiries and better reflected the scale and professionalism of the business today.
Crucially, the refreshed visual direction didn’t stop at the website. The new look and feel was carried across into Metropolitan’s social media channels, ensuring consistency in tone, imagery and messaging. From branded graphics to post layouts and video content, every touchpoint now aligns — creating a unified presence both on-site and online.
Give the Dog a Bone hopes to continue to work with one of our longest serving clients well into the future.
What we've created for Metropolitan Insulation...
Its been my pleasure to deal with Richard, Russ, Paige, Andrew and Marc over the last 10 years. Exceptional service, attention to detail and an ability to go beyond others in their field. Quite simply, look no further. My business which is highly specified from their innovation and care from tough times to good.
