How it started...
Salad Cars was put together as a brand extension of one of our existing customers to focus solely on the salary sacrifice scheme. We’d already been working together for a while, so when the idea for this new arm of the business came up, they didn’t have to shop around — they came straight to us. The trust was there already.
One of the big reasons they wanted to stick with us was the way we work. We don’t just offer one thing and box people in. They liked the fact they could mix and match what they needed — a bit of design here, some marketing support there — and it would all come together under one roof.
As the UK’s largest independent, award-winning fleet management company, they knew Salad Cars had to land well. It needed a clear identity that people would recognise, and it had to feel connected to the wider business without just being “more of the same.” That’s where we stepped in.
The early jobs were all about the practical stuff — print materials that could get the name out quickly. Flyers and brochures. The sort of things that get seen, picked up, and start conversations.
vSo, the first stage wasn’t just about design work. It was about helping Salad Cars make an entrance, build on the reputation they already had, and start carving out their own space in the market.
The journey so far...
Once the basics were in place, things started to build quickly. One of the first big steps was pulling together proper brand guidelines. Salad Cars needed consistency across everything they put out — colours, fonts, tone of voice — so no matter where people came across the brand, it always felt like the same business.
From there, we moved on to their website. A fresh build gave them a space online that matched the brand we’d been shaping; while also making sure it worked for their customers. Simple to navigate, easy to update, and built to grow with them.
Timing was important too. We developed the brand in time for their very first exhibition, which meant they had a strong identity to take with them onto the stand. Alongside the design for the stand itself, we also created a stack of promotional items — everything from pens and t-shirts to number plates. Little touches like that might seem small, but they helped Salad Cars make an impact and stick in people’s minds.
We backed all of this up with supporting collateral: brochures, flyers, and the kind of printed materials that visitors could take away with them. It made sure the brand wasn’t just seen at the exhibition but carried on the conversation afterwards.
Social media turned into a big part of the mix too. We pulled together graphics and imagery they could roll out across different platforms, always keeping it tied back to the brand. Bit of design, bit of marketing support — all working together to keep Salad Cars visible and moving forward.
And really, it’s never just been about logos or websites. It’s been about building a brand that feels consistent, professional, and recognisable. Something people remember.
What we've created for Salad Cars...
