How it started...
For as long as we can remember we've been working together with Define. A simple transaction at Define Food & Wine many years ago has led to a very fruitful business relationship.
Define was founded in 2000 by Jon Campbell and after Russ Sidebottom went into Define to purchase some wine, they struck up a friendship which continues to this day.
Define Food & Wine had a need for a marketing company to step in and help promote their business both locally through printed materials and online through digital marketing.
The journey so far...
Over the years, we’ve worked closely with Define Food & Wine across a wide range of marketing activity. That’s included everything from supplier menus and business stationery through to promotional materials used in-store and across their wider marketing.
More recently, alongside an extension to their premises, we delivered a fully responsive, mobile-friendly website tailored around how the business actually operates day to day. The site brings together their menus, events and table reservations in a way that’s clear and easy for customers to navigate.
Alongside the website, we support their ongoing marketing with a bi-weekly email campaign, helping to keep customers up to date with what’s happening across the restaurant, deli and wine merchants.
As we’ve moved into 2026, the focus has been on taking things a step further and bringing more of the business into one joined-up system. We’ve rebuilt the website in Drupal 11 and redesigned the e-commerce store to better reflect the brand and improve usability. A new user interface has been introduced to make journeys through the site more intuitive, particularly for customers browsing products, booking events or managing subscriptions.
Functionality has also been expanded so that events, deli items and subscriptions now sit within the e-commerce platform, rather than being handled separately. This has allowed us to introduce the Wine Club directly into the site, giving customers a much smoother sign-up and management experience.
Behind the scenes, we’ve also worked on a full integration with the in-store EPOS system, helping to keep stock, orders and reporting aligned across both the physical shop and the online store.
Overall, it’s been about creating something that not only looks right for Define, but actually supports how the business runs day to day.
What we've created for Define Food & Wine...
I have enjoyed a great working relationship with GTDAB for a number of years, and have always been impressed by the quality of their work, and the timely manner in which projects are completed. They have shown great skill in understanding the personality and culture of my business, and have enhanced my own visions of what I had in mind, from website design, to email marketing, to advert creations.
A great team who are willing to move fast when you need them to, with last minute requests fulfilled and urgent IT support provided when required. Honest, professional and highly skilled, I have no hesitation in recommending GTDAB.
